NASCAR Announces Boys & Girls Club Of America As Youth Community Partner
NASCAR has announced a multiyear partnership with the Boys & Girls Club of America, becoming the Official Youth Community Partner of the sport.
Boys & Girls Clubs of America will work with NASCAR and industry stakeholders to engage more than 4.6 million youth and teens across the country with NASCAR content and experiences.
“As a community leader, Boys & Girls Clubs of America continues to have immeasurable impact on the lives of our country’s youth, and NASCAR looks forward to engaging those efforts in meaningful ways,” says Steve Phelps, president of NASCAR in a press release. “Through this partnership and together with the NASCAR industry, we have boundless opportunities to advance the mission and objectives of Boys & Girls Clubs of America while at the same time introducing young future fans to our great sport.”
The new partnership will focus on three core areas: STEM education, career development, and diversity, equity and inclusion (DE&I) initiatives. Programming will include both virtual and at-track experiences with an emphasis on local Boys & Girls Club locations within NASCAR race markets.
“Kids and teens need safe places and caring mentors now more than ever, and local Boys & Girls Clubs around the country are doing whatever it takes to empower youth and build new opportunities so they can achieve every success in life,” says Boys & Girls Clubs of America President and CEO Jim Clark. “We are very excited to partner with NASCAR to elevate this support in communities even further, enabling more high-quality programing and experiences that will have a positive impact on kids and teens.”
NASCAR will collaborate with drivers, teams and tracks to amplify the sport’s commitment to Boys & Girls Clubs of America and deepen the engagement with club youth and teens. NASCAR partners will also have the opportunity to integrate with the new partnership, and several partners will look to build on their own longstanding relationships with Boys & Girls Clubs of America.