Dixie Vodka has been named the Official Vodka of Nashville Superspeedway, less than two weeks before Nascar returns to the city over Father’s Day Weekend.
“After becoming the first Official Vodka of Nascar last year and the title sponsor of a Cup Series race, we’re excited to further extend our reach into racing by partnering with Nashville Superspeedway as the track’s official vodka and celebrate Nashville’s inaugural Cup Series race,” says Dixie Vodka founder Matti Anttila. “We look forward to connecting with Nascar’s incredible fanbase in the Nashville area to share Dixie Vodka as a go-to, all-American premium vodka that represents the best of Southern flavor, craftsmanship and hospitality – it’s the perfect accompaniment to any race day.”
Guests attending Nashville Superspeedway’s Nascar tripleheader weekend will have the opportunity to taste samples of Dixie Vodka’s products in the FanZone. In addition, Dixie Vodka ambassadors will visit track’s campgrounds throughout the weekend to interact with fans.
The company was founded in 2014 and is based in Charleston, South Carolina. Dixie Vodka was named the Official Vodka of Nascar in 2019 and is the official vodka of Stewart-Hass Racing.
“Dixie Vodka’s prominence in motorsports, and Southern sensibilities, are well known to Nascar fans,” says Erik Moses, Nashville Superspeedway’s President. “Those fans continue to demonstrate their support and enthusiasm for Nascar’s return to Middle Tennessee and I’m sure they will be excited to experience another familiar brand as part of our track partnership family and fun filled weekend.”
Nashville Superspeedway’s June 18-20 weekend includes the inaugural, sold-out “Ally 400” NASCAR Cup Series race on Sunday, June 20 at 2:30 p.m. CST airing on NBCSN. This is the first Cup Series race in Middle Tennessee in 37 years.