Big Machine Vodka Spiked Coolers Partners With SRX For 2021 Season

Big Machine Vodka Spiked Coolers had been named an official series partner for this summer’s inaugural season of the Camping World SRX Series.

The series kicks off on June 12 at Stafford Motor Speedway in Connecticut. The six short-track races will be aired on CBS on Saturday nights and will showcase a star-studded roster of drivers, including four-time Indy 500 winner Helio Castroneves, Tony Stewart, Bill Elliott, Tony Kanaan and more from an array of motorsports backgrounds.

“All of us got into racing because it was fun, and fun is the driving force behind the Camping World SRX Series,” says Ray Evernham, co-founder of the Camping World SRX Series. “We want to make sure our fans have a good time and enjoy the moment, and our friends at Big Machine Vodka Spiked Coolers are helping us do just that. Kick back, sip on your vodka juice cooler and watch some of the best racers in the country battle it out for six straight weeks on the most iconic short tracks in America.”

As part of the partnership, Big Machine Vodka Spiked Coolers is also the primary sponsor on the series Pace Car. Big Machine has dove head first into the racing world as it is the title sponsor for the IndyCar Grand Prix’s in Nashville and Indianapolis.

“I’ve always wanted to bring the Big Machine car to life and Ray was the perfect gear-head to make it happen,” says Big Machine CEO Scott Borchetta. “This series is about big personalities, fast cars and entertainment. I expect the racers to race hard, put on a great show and celebrate every win with a Spiked Cooler!”

To finish the season, the Camping World SRX Series finale will take place in Nashville, right in Big Machine Distillery’s metaphorical backyard. The star-studded event will take place on July 17 at the legendary Nashville Fairgrounds Speedway.

Steven Boero