Tennessee-based Uncle Nearest Premium Whiskey has been named as a promotional partner of Nashville Superspeedway.
Uncle Nearest is one of the fastest-growing American whiskey brands and the most awarded American whiskey or bourbon of the last two years. Fans will be able to sample the award-winning whiskey at the Nashville Superspeedway’s Premium Plus locations during the NASCAR tripleheader over Father’s Day weekend.
“It is an honor to partner with Nashville Superspeedway on this historic weekend. We look forward to sharing the story of Uncle Nearest and raising a glass with NASCAR fans,” says Katharine Jerkens, SVP of global sales and marketing for Uncle Nearest.
Uncle Nearest Premium Whiskey is inspired by the first known African American master distiller, Nearest Green. Nearest helped perfect the famed Lincoln County Process that distinguishes Tennessee whiskey from bourbon. Headquartered in Shelbyville, Tennessee, Uncle Nearest’s whiskeys have dominated spirit awards in 2019, 2020 and 2021, including winning Wine Enthusiast’s Spirit Brand of the Year, two World’s Best honors by Whisky Magazine, Double Gold honors two years in a row at the San Francisco World Spirits Competition and the Bourbon Trophy at the International Wine & Spirits Competition.
“Uncle Nearest’s story and whiskey are a unique link to American history and are part of the cultural fabric of Middle Tennessee,” says Erik Moses, Nashville Superspeedway’s President. “As NASCAR brings America’s best drivers back to Nashville, our fans will no doubt enjoy Uncle Nearest’s premium whiskey as part of an unforgettable Father’s Day Weekend at Nashville Superspeedway.”
On Saturday, June 19, Uncle Nearest will re-open its Shelbyville distillery to guests for the first time since the COVID-19 pandemic. The distillery will also be unveiling phase two of its $50 million upgrading project, including the Master Blender House, a 20,000-square-foot Welcome Center, Single Barrel Rickhouse and Philo & Frank, the world’s first non-alcoholic speakeasy.