2021 TransPerfect Music City Bowl Bowl Breaks Attendance, Viewership & Economic Impact Records

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The 2021 TransPerfect Music City Bowl broke records in fan attendance, television viewers and economic impact, according to the Nashville Sports Council.

The Bowl game made $32 million in direct economic impact on Nashville’s economy, the most in its 24-year history. The Music City Bowl has now produced $383 million in total direct economic impact for the city.

A crowd of 69,489 fans packed Nissan Stadium, breaking the 2010 record of 69,143 and making it the third-most attended game during Bowl Season behind the Rose Bowl and Cotton Bowl.

“After a difficult year following the 2020 bowl cancellation, we could not have asked for a better return of our bowl game and first year for our title sponsor TransPerfect,” says Scott Ramsey, President & CEO of the TransPerfect Music City Bowl. “We are proud to continue to generate a positive economic impact for the City of Nashville and our sponsors.”

Viewership also broke records as one of the most watched games during Bowl Season, drawing 5.6 million viewers on ESPN. It was the second-most viewed non-New Years Six game. The game also surpassed 100 million all-time viewers following this year’s broadcast. The thrilling final 15 minutes drew a staggering 8.9 million viewers, according to ESPN.

Most of the Bowl’s attendees were from out-of-town (69%) and occupied 19,640 hotel rooms, according to Scorecard Survey data. Out-of-town attendees spent an average of $377 per day while in-town, and attendees reported daily spending of $284, both of which are Bowl records.

Steven Boero
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