Belmont University has announced a multi-year partnership with content platform company INFLCR to help its student-athletes prepare and transition into the Name, Image and Likeness (NIL) era. Belmont’s men’s and women’s basketball programs will leverage INFLCR’s content delivery platform and mobile app to help grow Bruin student-athlete brands. The partnership allows for additional Bruin teams to be added in the future.
“We are excited to announce our partnership with INFLCR to support Belmont student-athletes and celebrate team successes,” says new Belmont Vice President and Director of Athletics Scott Corley. “INFLCR will strengthen our ability to tell the Belmont story, providing tools and educational resources in the Name, Image and Likeness (NIL) landscape, streamlining the process for student-athletes to engage in compelling social media content.”
Belmont is the latest institution to partner with INFLCR to seamlessly share digital media with its athletes through the INFLCR app. The Bruins join over 100 colleges and universities that are using INFLCR’s technology to power messaging, student-athlete brand-building and NIL education.
“We’re thrilled to launch partnerships with the men’s and women’s basketball programs at Belmont,” says INFLCR founder and CEO Jim Cavale. “Through internal creative teams and national media, Bruin athletes will have access to vast amounts of digital content that they can easily share across their social feeds from their INFLCR app.”
INFLCR allows athletes and brand ambassadors better access to their content galleries through the INFLCR mobile app and can then share the content to their personal social media accounts. After the fact, schools are able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
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