Super Bowl LVII Averages 113 Million Viewers, Most Watched Super Bowl Since 2017
Super Bowl LVII between the Philadelphia Eagles and the Kansas City Chiefs brought in huge rating numbers, with a preliminary average audience of 113 million tuning in to watch the the Chiefs win 38-35 at State Farm Stadium in Arizona.
Super Bowl MVP Patrick Mahomes led the Chiefs to their second championship in three years and delivered the best Super Bowl audience in six years ranking as the most-watched Super Bowl since 2017 on FOX, per Nielsen Media Research Fast National data and Adobe Analytics. Final Nielsen data will be available tomorrow.
Super Bowl LVII Highlights
- Super Bowl LVII drew an average audience of 113 million across television (FOX and FOX Deportes) and digital (FOX and NFL properties).
- FOX’s average audience represents the second most-watched non-overtime Super Bowl on record and the second most-watched program in FOX Sports history.
- 182.6 million viewers watched all or part of Super Bowl LVII on FOX and FOX Deportes.
- Super Bowl LVII on FOX ran away in primetime viewership across all networks with a 40.0/77 household rating/share.
Metered Markets
- Local markets were led by Kansas City with a 52.0/87 rating/share and Philadelphia with a 46.3/77 rating/share. Host market Phoenix posted a 23 percent increase over last year’s Super Bowl with a 39.5/76 ratings/share.
- Top metered markets available for Super Bowl LVII:
- Kansas City – 52.0/87
- Philadelphia – 46.3/77
- Cincinnati – 45.9/77
- Detroit – 43.4/74
- Pittsburgh – 43.0/73
- Milwaukee – 42.4/74
- Norfolk – 42.1/70
- Charlotte – 42.0/74
- Minneapolis – 41.9/77
- St. Louis – 41.6/74
Halftime
- The Apple Music Super Bowl Halftime Show, starring Rihanna, drew an average of 118.7 million viewers across television (FOX and FOX Deportes) and digital platforms (FOX and NFL properties).
- The event was the most-watched Super Bowl halftime show since Katy Perry‘s performance in 2015 and second most-watched Super Bowl halftime performance on record.
Digital
- Super Bowl LVII was the most-streamed Super Bowl in history, delivering an average of seven million streams, up 18 percent over last year (vs. six million) and up 103 percent over FOX’s last Super Bowl stream in 2020 (vs. 3.4 million), according to Adobe Analytics and traditional counting of streaming (which does not take into account co-viewing from connected devices).
- The Super Bowl LVII live streaming audience includes consumption across: FOXSports.com; the FOX Sports app; FOX.com; the FOX NOW app; NFL digital properties, including the NFL mobile app, the NFL Fantasy mobile app, NFL.com, the NFL connected TV app and NFL+ for subscribers.
Steven Boero is the editor of The Sports Credential who joined in March of 2021. He has a bachelor’s degree in Mass Communication with a minor in Music Business from Belmont University. While at Belmont, he served as sports editor and eventually editor-in-chief at the university’s student-run newspaper the Belmont Vision where he covered men’s and women’s basketball including Rick Byrd’s retirement and the Bruins first NCAA Tournament win in 2019.
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