Braves Become First MLB Team To Join Metaverse With Digital Truist Park

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Braves celebrating its World Series win after Game 6 of the 2021 World Series. Photo: Courtesy of the Atlanta Braves

The reigning World Series Champions, the Atlanta Braves, are joining the metaverse with the creation of the Digital Truist Park, a photo-realistic digital twin of Truist Park.

The first-of-its-kind virtual platform, powered by Epic Games’ Unreal Engine technology, gives baseball fans the opportunity to experience Truist Park and The Battery Atlanta in an immersive, multiplayer environment streamed directly to their browsers.

With the launch of Digital Truist Park, the Braves become the first Major League Baseball team to join the metaverse.

“It’s exciting to create a new way for our fans to connect with our team and their favorite ballpark,” says Derek Schiller, Atlanta Braves President & CEO. “The digital version of Truist Park will offer limitless opportunities to create unique fan engagements in the metaverse and we are proud to be the first team to offer this immersive experience. We look forward to building enhancements along the way which will continue to showcase the innovation of the Braves brand in the digital world.”

The club’s entry into the metaverse gives fans the opportunity to connect with fans in a non-physical venue free of geographical constraints or capacity limitations. This new, untapped environment will become a new way for Braves fans to engage with the club and consume content.

Fans can learn more about the Digital Truist Park by heading to the Braves website.

Opportunities at the new Digital Truist Park include:

  • Creating and customizing avatars
  • Exploring exclusive areas of Truist Park and The Battery Atlanta, including the Braves Clubhouse, Monument Garden, and more
  • Enjoying exclusive content, performances, and meet-and-greets
  • Meeting and interacting with other Braves fans from around the world
  • Experiencing Braves’ history through interactive features
  • Celebrating the Braves 2021 World Series win
  • Playing games, finding ‘easter eggs,’ winning prizes and more
Steven Boero
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