Nashville Sports Council Events Surpass $1 Billion In Economic Impact

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The Nashville Sports Council has announced that the events they have brought and hosted have helped generate a staggering $1 billion in economic impact for Nashville since the organization’s inception in 1992.

According to data generated by the Nashville Sports Council’s nationally recognized Scorecard report, the organization crossed the $1 billion threshold this year after an unprecedented calendar of events in fiscal year 21-22, resulting in a yearly economic impact of $93,534,760 and year-to-date total of $1,128,007,516.

“The core of our mission at the Nashville Sports Council is to recruit events that have a positive economic impact and positively showcase Nashville,” says Scott Ramsey, President and CEO of the Nashville Sports Council. “It is truly both humbling and gratifying to see that after 30 years, the Sports Council has made a billion-dollar impact on Nashville.

“Our success would not be possible without the incredible support from our Sports Council members and volunteers, but also the partnership with the sports industry, public and private sectors, and the hospitality and entertainment industries and our ability to work together to showcase the Music City,” he continues. “We look forward to starting to generate the next $1 billion.”

Despite the COVID-19 pandemic effectively canceling the entire event calendar in 2020 and early 2021, the Sports Council rebounded to have one of its busiest calendars to date.

The inaugural Big Machine Music City Grand Prix was in August 2021, followed by a rescheduled St. Jude Rock ‘n’ Roll Running Series in November. The 2021 TransPerfect Music City Bowl shattered both economic impact and attendance records and, just a few days later, was followed by the 2022 Toyota U.S. Figure Skating Championships which returned to Bridgestone Arena for the first time in 25 years.

The Sports Council’s fiscal year closed with two major events: a thrilling SEC Women’s Basketball Tournament and another St. Jude Rock ‘n’ Roll Running Series, which moved back to its normal date in April.

Developed by Belmont University in 2001, the Scorecard measures economic impact, media exposure and community involvement based on ratings and surveys from participants, spectators, volunteers and media that attend the event.

The year-by-year economic impact and other numbers since the Nashville Sports Council’s inception in 2021:

Steven Boero
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