NFL Continues To Dominate With Over 101 Million Viewers For Super Bowl LVI

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Courtesy of the NFL

This past Sunday’s Super Bowl LVI between the Rams and Bengals on Feb. 13 averaged a Total Audience Delivery of 112.3 million viewers, the most-watched show in five years.

The big game’s total reach of 167 million viewers includes numbers from an array of platforms, including NBC, Telemundo, Peacock, NBC Sports Digital, NFL Digital platforms and Yahoo Sports mobile.

Telemundo became the first-ever Spanish-language broadcast network to air the Super Bowl and averaged 1.9 million viewers, becoming the most-watched NFL game in U.S. Spanish-language history.

“The Super Bowl once again delivered a massive audience, which included NBC and the unmatched power of broadcast television as well as first-ever presentations on Peacock and Telemundo, and led into our most-watched Olympics coverage in four years,” says Mark Lazarus, Chairman, NBCUniversal Television and Streaming.

Along with the massive ratings for the Super Bowl, the viewership carried over to NBC’s coverage of the Beijing Winter Olympics. The post-Super Bowl ratings delivered the top NBC Olympics audience since opening Sunday of 2018 Winter Games.

“We’re gratified that our strategy of combining the two most powerful events in the world–the Super Bowl and the Olympics–on ‘Super Gold Sunday’ has paid off in such a big way,” says NBC Sports Chairman Pete Bevacqua. “We look forward to continuing this strategy into the future.”

In 2021, NFL games accounted for 75 of the top 100 most watched events on television, according the the Sports Business Journal. Ninety-five of those 100 most-watched events were all sporting events.

Super Bowl LV between the Kansas City Chiefs and Tom Brady’s Tampa Buccaneers was the most watched event with 91.63 million viewers. Brady’s Buccaneers had 11 of the most viewed NFL matches.

The Titans AFC Wild Card Playoff game against the Baltimore Ravens in January of 2021 was the 18th most-watched event, reeling in 24.7 million viewers

Steven Boero
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