College Corner: TSU Opendorse, Belmont Bruins App, UTK Shareholders Society

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TSU Partners Opendorse To Support Student-Athletes With NIL

The Tennessee State Department of Athletics has partnered with Opendorse Ready with Darlow to provide Tennessee State University (TSU) student-athletes with education, readiness courses, live coaching, and resource opportunities to capitalize on their Name, Image, and Likeness (NIL).

“Enactment of NIL legislation has created tremendous opportunities for student-athletes to develop successful brands, leverage their influence, as well as make positive, far-reaching impacts on their communities,” says Director of Athletics Dr. Mikki Allen. “I am excited to announce TSU’s partnership with Opendorse Ready + Darlow Rules. This NIL readiness program has the unique capabilities to assist us in our efforts to comprehensively educate and prepare our student-athletes for their bright futures.”

Opendorse Ready with Darlow is the elite NIL education solution in college athletics, pairing Opendorse Ready solutions with exclusive access to Jeremy Darlow‘s, leading marketer and best-selling author of Darlow Rules, live education sessions and the Darlow Rules online course. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect their personal brands in this new era.

 

 

Belmont Bruins Athletics Launch New Mobile App

Belmont University Athletics launched its new official mobile app, developed in partnership with From Now On. The new Belmont Bruins App is designed to serve as a one-stop shop for all things Belmont Athletics.

From technological advancements and customization capabilities to enhanced fan experience, the Belmont Bruins App will serve fans on the go and when attending home competitions at the Curb Event Center, E.S. Rose Park, the Belmont Tennis Complex, Percy Warner Park, and Golf House Tennessee.

The Belmont Bruins App is loaded with features including mobile ticketing, exclusive Belmont Under Armour merchandise, fan guides, and venue directions via Google Maps. It also offers feature video content, interactive opportunities, and full social media integration, including team-specific Instagram accounts.

 

 

UTK’s ‘All My Campaign’ Initiative Raise Money Through Shareholder Society

The public launch of Tennessee Athletics’ My All Campaign on June 9 was met with enthusiastic support, and the ambitious $500 million campaign continues to build momentum. All told, since July 1, close to 5,000 members of Vol Nation have proudly “given their all” through philanthropic giving or ticket purchases.

Since the recent launch of this philanthropic giving society, more than 50 families, individuals and/or businesses have signed a pledge to join, combining for more than $11.6 million in commitments. In total, the Shareholders Society now exceeds 175 members.

“We are grateful to our inaugural Shareholders Society members, whose commitment to Tennessee Athletics and our student-athletes is unwavering,” says Deputy AD for Championship Resources Dr. Mónica Lebrón. “They’ve answered the call and set the standard for what we hope will be continued success of the My All Campaign. We look forward to welcoming many more Shareholders into the fold.”

The Shareholders Society—reserved for those whose philanthropic giving rises above and beyond donations tied to seating and parking—provides championship resources for student-athletes across all 20 sports while enjoying unique stewardship opportunities and benefits that expand accordingly as commitment levels increase.

Steven Boero
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