Nashville Superspeedway Announces Partnership With Zehnder

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Nashville Superspeedway is partnering with Zehnder Communications to serve as agency of record for the 2022 Superspeedway campaign. The partnership will serve to help meet the growing market demand for NASCAR across Middle Tennessee and beyond.

Zehnder will support Nashville Superspeedway with media placement, brand awareness, content creation, and will consult on public relations matters.

“We’re thrilled to partner with the Nashville Superspeedway as they embark upon another exciting year,” says Henry Chassaignac, president of Zehnder Communications. “In Nashville, we’ve proven time and again that we’re a world-class, sports entertainment hub and Zehnder looks forward to supporting the Superspeedway as it makes a big impact on NASCAR, its fans and beyond.”

The Nashville and Louisiana based company has served the southeast region for over 25 years. Zehnder specializes in a variety of services, including strategic marketing, business intelligence, creative services, media placement and more.

“We look forward to hosting NASCAR fans from across the country this summer and working with Zehnder to ensure fans and experience seekers alike understand what to expect when they visit Nashville this June,” adds Erik Moses, Nashville Superspeedway’s president. “Middle Tennessee has embraced NASCAR’s return in a big way and we plan to reward that loyalty with an even greater fan experience this year and to further engage with communities throughout the region so that everyone knows that Nashville Superspeedway is welcoming to all.”

The Nashville Superspeedway looks to build upon its 2021 race weekend success that saw more than 75,000 fans across three days, including the sold-out inaugural Ally 400 NASCAR Cup Series race.

Tickets for the June 24-26 NASCAR weekend are on sale now.

Steven Boero
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