Vanderbilt Athletics Signs Deal With Paciolan For Ticketing, Marketing, More

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Vanderbilt University Athletics has signed a deal with Paciolan, an industry-leader in mobile ticketing features, integrated fundraising, and advanced marketing solutions.

With Vanderbilt, Paciolan will provide services and tools to provide enhanced benefits to season-ticket holders, fans, and donors. This includes various tools to purchase and manage tickets, donations, and priority points through a single, integrated, mobile-centric platform.

“We are looking forward to working with Paciolan to provide elite ticketing services to Commodore Nation. As a leader in their industry, they understand the importance of providing a world-class experience to fans,” says Candice Storey Lee Vice-Chancellor, Athletics and University Affairs and Athletic Director.

With Paciolan’s custom implementation of Salesforce and CRM administrative services, the Vanderbilt athletics staff will gain insights to provide personalized customer interactions. This service, coupled with Paciolan’s integrated marketing automation solution, allows Commodore fans to receive personalized communications based on their affinities, purchase history, attendance, and donor level. In addition, Paciolan’s digital marketing team will work closely with Vanderbilt Athletics marketing department to offer targeted marketing campaigns to engage customers, drive ticket sales and grow revenue.

Vanderbilt will also tap into Fanbase, powered by Learfield, to help understand their fans better and create tailored marketing campaigns. Insights generated through Fanbase can be used to enhance fan communication, improve engagement, and increase ticket sales.

“We are thrilled to partner with Vanderbilt Athletics to help elevate the fan experience with best-in-class technology and services. Candice Storey Lee is a fantastic leader, and we are excited to work with her and her incredible team to usher in a new era of excellence,” shares Kim Damron President and CEO, Paciolan.

Vanderbilt Athletics will continue to partner with Learfield Ticket Solutions to facilitate outbound ticket sales to drive revenue and assist in building relationships with Commodore Club members while continuing to serve Vanderbilt fans. The ticketing experience will be enhanced across the board as Paciolan will offer virtual views of Vanderbilt venues created by Paciolan-owned Ballena Technologies while shopping for tickets. Paciolan’s Seat Relocation Management System will also streamline renewals and upgrades for season ticket holders.

Vanderbilt has a long-standing multimedia rights management relationship with Learfield, Paciolan’s parent company.

Steven Boero
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