Titans Partner With Nashville-Based Boutique For Special Clothing Collaboration

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Photo: Courtesy of the Tennessee Titans

The Tennessee Titans are teaming up with Rooted, a Nashville-based boutique, to drop a special clothing collaboration.

The clothing line will feature two shirts, a crewneck sweatshirt, pants and jacket, available in stores and online starting today (Dec. 17) at 7 p.m. CT.

Chris Johnson. Photo: Courtesy of the Tennessee Titans

“When we first met with Rooted, we knew we were dealing with a very special brand built on the talents and dedication of its people,” says Titans Sr. Vice President, Chief Marketing and Revenue Officer, Gil Beverly. “Their products are well-made and thoughtfully designed, and they already have quite the following amongst our ‘sneakerhead’ fans. We know our fans will love the items they’ve designed and can’t wait to see them out in the streets of Nashville.”

Rooted, which opened in 2017, is a community based, design-led retail destination known for shoes and apparel. The brand’s attention to impactful relationships and community service led them to an opportunity with the Titans.

Photo: Courtesy of the Tennessee Titans

“This is the type of project that people could only dream about,” says Rooted Co-Founder Jaime Bacalan. “To be able to merge the Tennessee Titans with Rooted, our passion project, doesn’t get any better. We are excited to share this with our community and Titans fans everywhere.”

To celebrate the collaboration, Rooted will host a launch party tonight at 7 p.m. at their storefront on Hermitage Avenue. Titans cheerleaders and mascot T-Rac will be on-site to celebrate the occasion.

The Titans will support the project on its social channels, as well as through featured video content at the team’s Thursday Night Football game at Nissan Stadium on Dec. 23.

Steven Boero
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