Darius Rucker Partners With Fanatics, NFL To Launch Apparel Line

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Award-winning country artist Darius Rucker has partnered with Fanatics and the NFL to launch NFL x Darius Rucker Collection by Fanatics, inspired by Rucker’s love of music, football and fashion.

“I’ve been a huge NFL fan my entire life, so it’s a dream come true to see my logo right next to the NFL logo on these items,” says Rucker. “It has been a blast working with two great partners, Fanatics and the NFL, to make this project a reality. I’m so proud of the products we’ve created, and I can’t wait to see fans enjoying this collection throughout the rest of the season and for years to come.”

The collection is on sale now and features premium items for all 32 NFL teams including t-shirts, fleece, outerwear, sweats and more.

“Sports and entertainment have incredible crossover appeal, and this is a great example of incorporating the worlds of pop culture and music into our business,” says Vicky Picca, Fanatics SVP of Business Affairs. “Teaming up with multi-Platinum music icon Darius Rucker and our partners at the NFL has allowed us to do that through this unique, quality assortment of NFL fan gear for all 32 teams.”

The official launch of the line follows Rucker’s announcement of his 2022 tour, Darius Rucker Live, which will visit venues across the country starting early next year. He is also actively working on his next solo album, featuring current single “My Masterpiece” and recent No. 1 hit “Beers and Sunshine.”

Steven Boero
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