Big Machine Records To Sponsor JR Motorsports’ Sam Mayer Car In Las Vegas

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Photo: Courtesy of Big Machine Records

Big Machine Records will be sponsoring JR Motorsports up and coming driver Sam Mayer and the No. 8 team, promoting Carly Pearce’s new album 29: Written In Stone, at the Sept. 25 Xfinity Series race at the Las Vegas Motor Speedway.

Racing and entertainment brand Big Machine first joined JRM as an associate partner on the No. 8 team earlier this year and is taking things to the next level with its primary sponsorship on Mayer’s Camaro.

“Supporting new young talent, whether in music or racing, has been a life-long passion,” says Scott Borchetta, president and CEO of all things Big Machine. “To bring both music and racing together, with Carly Pearce and Sam Mayer this weekend in Las Vegas, is what it’s all about for the Big Machine brand… and Carly and Sam are both chasing No. 1s this week!”

Photo: Courtesy of Big Machine Records

Mayer, who joined JRM in 2021, made history by becoming the youngest NASCAR champion when he won the K&N Pro Series East title in 2019 at just 16 years old. He first climbed behind the wheel of the No. 8 JRM Camaro at Pocono Raceway in June following his 18th birthday. In addition to racing in the Xfinity Series, Mayer also competes part-time in the Trans Am Series TA2 class alongside Borchetta.

“Our entire No. 8 team is looking forward to debuting this paint scheme in Las Vegas,” says Mayer. “Personally, I’ve always been a country music fan, so it’s pretty cool to see Carly’s new album on the car. A huge thanks to Scott  and everyone at Big Machine Records for putting this together.”

Pearce is a two-time ACM Award winner with No. 1 hits like the platinum certified “Every Little Thing” and 2X platinum “I Hope You’re Happy Now.” Pearce is also celebrating two CMA nominations for Female Vocalist and Album of the Year. Her new album, 29: Written In Stone, is out now and features 15 songs Pearce wrote about the most pivotal year of her life.

Steven Boero
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