Reported: NHL To Allow Teams To Put Advertisements On Game Jerseys

Photo: Courtesy of Nashville Convention & Visitors Corp

The NHL will begin to allow teams to put advertisements on jerseys starting the 2022-2023 season, according to a report by Sportico. The NHL Board of Governors unanimously voted in favor of the decision, as stated in the report.

They will not be the first league to let teams put ads on jerseys as the NBA started doing the same in the 2017-28 season. The ads for the NHL must fit a rectangle 3 inches by 3.5 inches, making them slightly bigger than the patches seen in the NBA. The NBA generated an astounding $150 million in revenue in 2019, according to an article by NBC Sports. The WNBA and MLS also leave advertising space open on jerseys while Nashville SC’s main jersey sponsor is currently Renasant Bank.

Helmet ads were introduced in the NHL for the 2021 season which helped create $100 million in revenue, helping teams recoup money lost from the pandemic, according to NHL Commissioner Gary Bettman. The Nashville Predators sported a Bridgestone logo on their helmets as their advertisement this past season.

The NHL has not made an official statement regarding jersey ads for the 2022-23 season.

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Steven Boero

Steven Boero is the editor of The Sports Credential who joined in March of 2021. He has a bachelor’s degree in Mass Communication with a minor in Music Business from Belmont University. While at Belmont, he served as sports editor and eventually editor-in-chief at the university’s student-run newspaper the Belmont Vision where he covered men’s and women’s basketball including Rick Byrd’s retirement and the Bruins first NCAA Tournament win in 2019.

Reported: NHL To Allow Teams To Put Advertisements On Game Jerseys

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