Kyle Larson Extends Contract With Hendrick Motorsports

“When we perform on the track on Sunday, we can feel the impact on Monday,” says Rick Hendrick, chairman and CEO of Hendrick Automotive Group and owner of Hendrick Motorsports. “With the chance to plan for the next two years, the program is only going to help Hendrick Automotive Group sell more cars, book more service appointments and ultimately do more business. It will also allow our company to recruit talented people and support our internal recognition and incentive programs. The more we followed the data, the easier the decision became. We are seeing clear results.”

Five of HendrickCars.com’s six highest-traffic days of the year have been attributed to its sponsorship of the No. 5 team, including four Cup Series race days when Larson led the most laps or won. In February, the reveal of the HendrickCars.com paint scheme drove the site’s highest one-day visitor count in over a year. Since then, it has seen significant increases in overall traffic (up 27%), vehicle sales leads (up 18%), digital retail leads (up 37%), and trade evaluations (up 61%).

“The chance to extend my contract with Hendrick Motorsports and have such an awesome sponsor in HendrickCars.com are things I don’t take for granted,” says Larson. “I feel like I’m driving for the best team and the best sponsors in the sport. To know that our on-track performance is having positive business influence off the track is very important because I want to return the incredible support they’ve given me. Everyone at Hendrick Automotive Group has made me feel like part of their team, and it’s exciting to be able to represent a company that loves racing like I do. I feel like we’re just scratching the surface of what’s possible.”