The American Flag Football League Announces Data Partnership With LSports

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Photo: by Todd Kirkland/AP Images for American Flag Football League

The American Flag Football League (AFFL) is continuing to grow as they and LSports, a global leader in the delivery of real-time sports data solutions, enter into an exclusive data distribution partnership valued at $6 million.

The five-year agreement was announced by LSports Co-Founder and CEO Dotan Lazar, and AFFL CEO Jeffrey Lewis. As the Official Data Partner of the AFFL, LSports will have the exclusive rights to the distribution of the league’s data. LSports will generate live statistics and odds for all AFFL games beginning at the start of the 2022 season.

“We’ve long since recognized the American market growth and we expect it to greatly evolve in the next few years. The agreement with AFFL definitely secures LSports a place there,” says Lazar. “This deal positions LSports next to a select few who own exclusive rights to official sports, highlighting our unique offerings. AFFL odds will be a great addition to our already vast offerings.”

The partnership follows the AFFL’s recent announcements, including its agreement with CBS Sports to broadcast games this summer, the launch of the league’s women’s division, and a commitment to equal pay as both the men’s and women’s champion will earn a grand prize of $200,000.

“Partnering with LSports is an important step in broadening the AFFL’s awareness and bolstering our relevance in the mainstream,” says Lewis. “As sports betting continues to grow here in the U.S., this will connect the AFFL to more fans, bringing them closer to our game and the rising popularity of flag football.”

The AFFL offers the highest level of competitive flag football and has attracted some of the NFL’s biggest names in years past, including Michael Vick, Chad Ochocinco, Terrell Owens, Vince Young and Danny Wuerffel. The league features a 7-on-7 format on a 100-yard field and 60-minute games with 15-minute quarters played over a running clock.

The Men’s AFFL tournament is scheduled for July 23-25 in Indianapolis and will move to Houston, Texas for the remaining rounds starting August 14. The inaugural Women’s AFFL tournament will debut on August 21-22 and 28-29 in Houston, Texas.

Steven Boero
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