WWE’s Ted DiBiase Jr. Launches ’16 Creative’ With Jared Ashley, David Keller

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Former WWE Superstar Ted DiBiase Jr. along with music industry veterans Jared Ashley and David Keller are launching a strategic marketing and branding company titled 16 Creative.

The venture’s mission is to execute strategic marketing and e-commerce campaigns for a growing list of iconic professional wrestlers, athletes, veterans, and military organizations.

“This will set the tone for The Wrestling Collection to help other legendary performers use their brand to create additional revenue streams and cement their legacy with wrestling fans worldwide,” says DiBiase Jr.

16 Creative offers a start-to-finish solution, including website and e-commerce development, merchandising, digital marketing, and order fulfillment. The company is comprised of two specialized divisions, The Wrestling Collection and The Military Collection.

“Our goal was to establish Ted as a brand, so it was important that we take a step past simply offering t-shirts. Through our partnership with Ted, we have created his own line of ‘Million Dollar’ products for the fans, starting with coffee, hot sauce, and wing sauce. Our goal is to do the same thing with other iconic wrestlers,” says Keller.

For more than 15 years, Ashley and Keller have worked with an impressive list of veterans & military organizations including the Navy Exchange, USAA, Mark Geist’s “Shadow Warrior Project”, and Operation Cherrybend. Through individual partnerships, 16 Creative and The Military Collection continue to honor our heroes, veterans, and organizations that support them by providing a platform to achieve their missions and increase revenue.

“It’s about giving back!  That’s why we have strategically partnered with Veteran-owned companies to help us create products that not only taste great but give back to our heroes who have given so much to this country.  David and I are both Veteran’s so we bring a “leave no one behind” mentality to the table,” says Ashley.

The DiBiase family has a long celebrated history in the sports entertainment industry; three generations of superstars including “Iron” Mike DiBiase, “The Million Dollar Man” Ted DiBiase, and Ted DiBiase Jr. 16 Creative is set to launch The Wrestling Collection with WWE Hall of Fame wrestler DiBiase as their flagship client.

Steven Boero
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