Richard Petty Signs With Newly Launched Sandbox Succession

/in , /by

Richard Petty. Photo: Courtesy of Richard Petty Motorsports

NASCAR legend Richard Petty (Richard Petty IP LLC) has signed with the newly launched Sandbox Succession who will manage his estate and his likeness.

Petty is considered to be the greatest NASCAR driver of all time, being nicknamed “The King” winning seven cup series and seven Daytona 500 races.

Sandbox Succession is the newly formed division of Sandbox Entertainment that provides comprehensive estate management services in all exploitations focusing on name and likeness.

“I’m thrilled to announce the creation of Sandbox Succession which is a natural extension of our businesses,” says Sandbox Entertainment President/CEO Jason Owen. “It’s an honor and a privilege to work with the Estates of these icons. We look forward to preserving and furthering their enduring legacies.”

The division’s full list of services includes brand development and partnerships; merchandising and licensing; hospitality; exhibitions; live performances; and entertainment development across film, television, music, content, gaming and books.

Petty, a member of the National Motorsports Press Association Hall of Fame, International Motorsports Hall of Fame and the NASCAR Hall of Fame, currently oversees Richard Petty Motorsports NASCAR team who’s driver, Erik Jones, competes in the NASCAR Sprint Cup Series.

Along with Petty, the Sandbox division will manage and market the estates of Johnny Cash, June Carter and The Carter Family.

Steven Boero
Latest posts by Steven Boero (see all)