Fox Buys Clay Travis’ Website Outkick

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Fox Corporation has acquired former Nashville attorney Clay Travis‘ sports website Outkick.

Travis, a Nashville local, has been running his website for 10 years which covers sports, pop culture and politics through blogs as well as multiple podcasts. Nashville sports talk radio favorites Jonathon Hutton, Chad Withrow and Paul Kuharsky left their midday show at 104.5 The Zone and Cumulus for Outkick in January.

“As FOX further diversifies our growing digital portfolio and broadens our position in the sports wagering ecosystem, there could be no better acquisition than Outkick,” Fox Corporation Executive Chairman and Chief Executive Officer Lachlan Murdoch says. “Clay and his team have quickly made Outkick a content powerhouse with a very large, loyal and engaged audience. We expect the synergies presented across FOX’s existing portfolio of assets will turbocharge this exciting business.”

Travis’ sports radio show on Fox Sports reaches more than 10 million monthly listeners and is the No. 1 daily sports radio show in the mornings in the U.S. while the Outkick podcast network, which launched in September of 2020, already notches more than four million monthly episode downloads. Outkick also draws millions of users monthly to its website, video posts and social media channels.

Outkick has also created highly compelling sports wagering content and currently has a successful, exclusive marketing arrangement with FanDuel. The Outkick platform is one of FanDuel’s attractive sources of wagering leads.

“Outkick has grown out of my passion for producing bold, well-informed, and entertaining content about sports, current events and, more recently, sports wagering,” says Travis. “With the power of FOX behind us, we look forward to maintaining Outkick’s unwavering commitment to that mission, as well as further accelerating the growth of our audience, and continued leadership in the sports wagering affiliate category.”

FOX plans to operate Outkick as an independent brand and leverage its content across its existing platforms. Travis will remain integrally involved at Outkick and serve as its president.

Outkick Media is jointly owned by Clay Travis and Savage Ventures.  Savage Ventures will continue having an operational role in the business going forward. Methuselah Advisors served as the exclusive financial advisor to Outkick for the transaction.

Steven Boero
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