Big Machine Partners With Nashville Grand Prix For Title Sponsorship

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Pictured (L-R): Radio Host Shawn Parr, Lady A’s Charles Kelley, President & CEO of Big Machine Label Group Scott Borchetta, Carly Pearce, Executive Vice President of Big Machine Distillery Mark Borchetta, CEO of Music City Grand Prix Matt Crews, IndyCar/NASCAR Driver Larry Foyt, Big Machine Racing Driver Jade Buford. Photo: Jason Kempin/Getty Images for Big Machine Label Group

Music City Grand Prix has announced that Big Machine will be the title sponsor for the IndyCar race this summer.

Big Machine President and CEO and lifelong racing fan Scott Borchetta joined the Nashville Grand Prix as investor in late 2020.

“Having Big Machine on board is a great alignment with our brand,” says Matt Crews, CEO of Music City Grand Prix. “Big Machine’s President and CEO Scott Borchetta is a racing enthusiast himself and has been an integral part of Music City Grand Prix as an owner. He will also provide his expertise in music – further proving this festival will be one of speed and sound.”

This multi-year commitment from Big Machine as the title sponsor of the Grand Prix shows the brand’s dedication and passion for motorsports and speaks to what Nashville is, and what this event will become this year and beyond.

“I’ve worked for decades bringing racing and music together and I can’t think of a better way to welcome the IndyCars back to Nashville than honoring them with our namesake,” says Borchetta. “My very first race was an IndyCar race, the California 500, and this brings it full circle.  I truly believe that we’ve created the most exciting new weekend in racing anywhere in the world and Nashville is going to roll out the red carpet.  This will be a party you don’t want to miss.”

Big Machine recently has ventured out into both spirits as well as racing with Big Machine Distillery and Big Machine Racing. BMLG also sponsors a car in the NASCAR Xfinity Series.

Pictured (L-R): Pit Crew, BMLGPresident & CEO Scott Borchetta, Music City Grand Prix CEO Matt Crews and Big Machine Distillery Executive Vice President Mark Borchetta. Photo: by Jason Kempin/Getty Images for Big Machine Label Group

“Being title sponsor of this racing and music festival weekend is the perfect way to celebrate major events returning to the world after more than a year of sheltering,” says Big Machine Distillery Executive Vice President Mark Borchetta. “Integrating Big Machine Vodka and our new Spiked Cooler vodka juice pouches into the weekend supports our optimism and excitement about the world returning to a semblance of normalcy.”

The three-day international racing festival will be on August 6-8, 2021. It will be staged on a temporary 2.17-mile grand prix circuit in Nashville and around the Nissan Stadium campus. The course will cross the Cumberland River via the Korean Veterans Memorial Bridge, making the Music City Grand Prix the only current event in motorsports to cross over a major body of water.

Single day and weekend passes are on sale now and include grandstand and reserved seating as well as VIP packages.

Steven Boero
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