Vanderbilt Partners With NBC Sports In NIL Deal

Courtesy of Vanderbilt Athletics

Vanderbilt University has reached a deal with NBC Sports to help market Commodore student-athletes’ strike for NIL deals.

NBC Sports Athlete Direct is a platform linking college student-athletes and advertisers through a trusted NIL marketplace. Student-athletes who opt-in to NBC Sports Athlete Direct will be presented with NIL opportunities from local advertisers that include monetizing their social media followings.

“As the collegiate athletics landscape continues to change, Vanderbilt’s vision is for student-athletes to maximize their potential in all areas–including with name, image, and likeness,” says Candice Lee, vice chancellor for athletics and university affairs and athletic director. “We are proud to collaborate with NBC Sports on this concept. This initiative also allows our world-class faculty the opportunity to contribute content and best practices to student-athletes through NBC Sports Athlete Direct.”

Additionally, NBC Sports will collaborate with CNBC to provide personal finance resources.

NBC Sports Athlete Direct will be available initially only to student-athletes at Vanderbilt, Notre Dame and Temple.

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Steven Boero

Steven Boero is a staff writer at The Sports Credential who joined in March of 2021. He has a bachelor’s degree in Mass Communication with a minor in Music Business from Belmont University. While at Belmont, he served as sports editor and eventually editor-in-chief at the university’s student-run newspaper the Belmont Vision where he covered men’s and women’s basketball including Rick Byrd’s retirement and the Bruins first NCAA Tournament win in 2019.

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