Peacock To Become Home Of First Exclusive Livestreamed NFL Playoff Game

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Photo (top): Courtesy of Adrian Curiel; (bottom): Courtesy of NBCUniversal

NBCUniversal and the NFL have announced that Peacock will be the home of the first-ever exclusive livestreamed NFL Playoff game, presenting an NFL Wild Card Playoff in primetime on Saturday, Jan. 13, 2024.

The Peacock exclusive Wild Card game will immediately follow a late afternoon NFL Wild Card Playoff game on NBC and Peacock (3:30 p.m. CT on Sat. Jan. 13).

“We are thrilled to partner with the NFL on this industry milestone, bringing to Peacock the first-ever exclusively livestreamed NFL Playoff game,” says Pete Bevacqua, Chairman, NBC Sports. “With America’s No. 1 primetime show for a record 12 consecutive years, the terrific regular season SNF schedule revealed last week, and today’s announcement, we can’t wait for the 2023 season to kick off.”

With the two Saturday Wild Card games and a Sunday primetime Wild Card game (on NBC and Peacock), NBCUniversal will be the first media company to present three NFL Playoff games in a single weekend.

“We are excited to work with a great partner in Peacock to present the first-ever exclusively livestreamed NFL playoff game this upcoming season,” says Hans Schroeder, Executive Vice President, NFL and Chief Operating Officer, NFL Media. “Expanding the digital distribution of NFL content while maintaining wide reach for our games continues to be a key priority for the League, and bringing the excitement of an NFL playoff game exclusively to Peacock’s streaming platform is the next step in that strategy.”

This season, Peacock will be the exclusive home of an NFL regular-season game for the first time, as the Buffalo Bills visit the Los Angeles Chargers in a primetime matchup of AFC playoff teams at 7:00 p.m. CT on Saturday, Dec. 23. The Peacock regular-season game immediately follows a special SNF Saturday afternoon game (Bengals vs. Steelers) at 3:30 p.m. CT on NBC and Peacock.

Peacock will once again stream all NBC Sunday Night Football games, including the playoffs, and the Football Night in America studio show. The exclusive Peacock Sunday Night Football Final returns with expanded postgame coverage following SNF each week.

“As Peacock continues to grow, nothing says ‘must-have’ programming more than live NFL games,” says Kelly Campbell, President, Peacock and Direct-to-Consumer, NBCUniversal. “With the first-ever exclusive livestreamed NFL Playoff game and our first exclusive regular-season game, plus the entire season of Sunday Night Football and Football Night in America, and the Peacock Sunday Night Football Final postgame show, fans can stream the best of the NFL on Peacock all season long.”

The Peacock exclusive Wild Card game and regular season game will air on NBC stations in the two competing team cities, and will be available on mobile devices with NFL+. The NFL is the only sports league that presents all regular-season and postseason games on free, over-the-air television in local markets.

Steven Boero
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