Cumulus Media’s Westwood One, NFL Renew & Expand Longstanding Partnership

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Cumulus Media’s Westwood One and the National Football League have extended and expanded their partnership with a new multi-year agreement to air audio broadcasts of NFL games.

Westwood One has been the official network audio broadcast partner of the NFL for more than 35 consecutive seasons and 50 years overall. Westwood One will continue to provide play-by-play coverage for Monday Night Football, Sunday Night Football, and Thursday Night Football. It will also cover Thanksgiving Day; select international games; the entire postseason, including the Wild Card and Divisional Playoffs, as well as AFC and NFC Championship games; and the Super Bowl.

Cumulus affiliate 104.5 The Zone has been the home for Titans radio since 2010. Legendary broadcaster Mike Keith has been the radio voice of the Titans for 22 seasons.

“What an honor it is for Westwood One to continue our multi-decade programming relationship with our iconic NFL partners by extending our exclusive network audio broadcast rights,” says Suzanne Grimes, President, Westwood One and EVP Corporate Marketing, Cumulus Media. “Equally exciting is the opportunity to further grow our NFL fan base by expanding our relationship to include digital distribution rights as well as innovative, new content opportunities.”

Under the terms of the new deal, Westwood One retains exclusive national broadcast radio distribution rights to the aforementioned games. The new and extended rights also state that games will be available free to fans on affiliated stations’ primary digital platforms and on the NFL App.

Westwood One will also offer expanded coverage of NFL tentpole events throughout the year, including NFL Honors, NFL Combine, NFL Draft, and NFL Schedule Release.

“We’re pleased to continue our valued, long-term partnership with Westwood One,” adds Brent Lawton, VP Media Strategy and Business Development. “Audio is an important platform for the NFL, and Westwood One has a long history of delivering excellent game broadcasts and other content. We’re excited to expand with Westwood One on to digital platforms, providing our fans even more ways to follow the sport they love.”

In addition to live game coverage and pregame and halftime shows, Westwood One Sports also offers feature programming such as NFL Insider, NFL Preview, NFL101, and NFL Fantasy Forecast.

Steven Boero
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