Nashville SC Partners With Hyundai As Official Automotive Sponsor

Nashville Soccer Club has reached a long-term partnership deal with Hyundai moving into the 2022 campaign. Hyundai now joins an exclusive group of Nashville SC founding partners and will serve as Nashville SC’s official automotive partner.

The official jersey sleeve patch on Nashville SC home and away jerseys will now feature the Hyundai logo, making NSC one of only a handful of teams in MLS to have a jersey sleeve partner. Hyundai’s logo has been on Nashville SC’s jersey sleeve in both the 2020 and 2021 seasons on an interim basis and now the automaker will be the club’s permanent sleeve partner.

“Hyundai has played such an important role in Nashville SC’s success since our MLS launch last season and it will be fitting to have Hyundai on our sleeve when we open our new home next spring,” says Will Alexander, chief revenue officer of Nashville SC.

Nashville SC and Hyundai have maintained a successful partnership since the club’s inaugural MLS season in 2020 and will continue towards 2022 and beyond with the arrival of Nashville SC Stadium.

“Hyundai and the Nashville Hyundai dealers are excited to be a founding partner of the Nashville Soccer Club,” says Paine Bone, president, Nashville Hyundai Dealers. “The growth and community engagement NSC has brought to our area echos our own history and makes this a perfect partnership, which we look forward to continuing for many years to come. Hyundai is proud to have the prominent jersey sleeve patch position and look forward to the first match at the new stadium when our permanent signage will be unveiled.”

Hyundai will have permanent signage in the stadium bowl, sponsored gates on the east side of the stadium, and be the presenting partner of Nashville SC’s Hero of the Match, which celebrates veterans and community leaders in Nashville.

Steven Boero