Sabertooth Sports & Entertainment Partners With Austin Peay

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Sabertooth Sports & Entertainment is partnering with Austin Peay University Athletics to serve as the exclusive third-party ticket, premium and sponsorship sales agency for APSU-hosted varsity sporting events.

“Since the very early stages of SS&E’s formation, it has been our goal to pursue partnerships that will allow us to offer our services in such a way that organizations and events throughout Middle Tennessee are able to elevate their communities and promote economic development, just as the Predators, Bridgestone Arena and the Ford Ice Centers have done in Greater Nashville,” says Nashville Predators and SS&E President and CEO Sean Henry. “Through this exciting partnership with Austin Peay State University Athletics, we are thrilled to assist in furthering the growth of not only Austin Peay as a force in the collegiate athletics space, but also the growth of Clarksville, Tenn., as a vibrant city with a thriving economy.”

SS&E will manage sales endeavors for the APSU Governors’ football, men’s basketball, women’s basketball, baseball and softball games, and other similar events. Additionally, SS&E will be responsible for premium sales and other guest experiences, including suites, patron enhancements, parking, hospitality areas, plaza activations and concession sales. SS&E will also be charged with the responsibility of providing marketing and promotional support for social media, website, email or other marketing advertisements and media placements.

“Forging this partnership with SS&E is an exciting and innovative step for Austin Peay and its athletics department,” says Austin Peay State University President Mike Licari. “As this relationship grows and evolves, I believe we will improve our market presence and penetration, and increase the visibility of the Austin Peay brand. SS&E continues to be a great team to work with and I am particularly proud of Gerald Harrison and his team for their leadership and vision. I am excited that Smashville supports Stacheville.”

SS&E recently executed a multi-year naming rights agreement on behalf of the Montgomery County Event Center in Clarksville, Tennessee, with F&M Bank. The venue, which is now known as F&M Bank Arena, will serve as the home of Austin Peay State University’s men’s and women’s basketball teams. The venue is scheduled to open during the 2022-23 season under SS&E management.

Steven Boero
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